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Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hacker Growth Hacker Marketing a primer on how marketing is evolving, with real strategies and tactics by Ryan Holiday, the former director of marketing at Ameri A Primer on the Future of PR, Marketing, and Advertising by bestselling author Ryan Holiday that shows how the marketing game has changed forever Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising Audio CD 4.3 out of 5 stars 1,190 ratings See all formats and editions Hide other formats and editions Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Audible Audiobook – Unabridged Ryan Holiday (Author, Narrator), Gildan Media, LLC (Publisher) 4.2 out of 5 stars 908 ratings For example, to make a product or campaign go viral, marketers approach extremely expensive methods like infomercials, broadcasts, banners, etc; whereas, the use of simple, low-budget growth hacker marketing techniques will result in a self-perpetuating marketing machine that is sufficient in itself to engage a greater audience. Growth hacking is not a 1-2-3 sequence, but instead a fluid process. Growth hacking at its core means putting aside the notion that marketing is a self-contained act that begins toward the end of a company’s or a product’s development life cycle.
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